Thursday, June 23, 2011

Moving from Clouds to Big Data

As many of you know I joined NetApp about a year ago.  I've spent most of my time here developing the go to marketing strategy for NetApp's OnCommand Management Software.  Last week the new portfolio was announced as part of the our Cloud launch and I posted how OnCommand supports the Cloud with four fundamental elements in my NetApp blog called Clouds OnCommand.

It was a lot of fun and I learned a lot about the IT management market segment and how Virtualization is causing us all to look at new creative and innovative ways to manage the ensuing complexity.  Check out the OnCommand story on YouTube.

It's been a refreshing change working at NetApp, a really great company with innovative products that is growing and doing well. I am thoroughly enjoying it.

Now I have taken on a new assignment to define our Big Data marketing strategy.  Big Data is getting a lot of visibility as the proliferation of data dominates the landscape.  The best defination of Big Data I've heard is that “Big Data” refers to datasets whose size is beyond the ability of typical database software tools to capture, store, mange and analyze"

I'm looking forward to digging into this space and understanding how I can help NetApp define a winning strategy.  More to come soon.

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