Monday, April 16, 2007

Curl Re-Launch - Web2.0 Expo

Curl-Logo 2 color
I'm here at Web 2.0 Expo in San Francisco supporting the re-launch of Curl. For the Past 4 months I have been working with Curl to define their go-to-market strategy and execute their launch back into the US market.

We have completed some dozen briefing of press and analysts and the our positioning is being clearly understood. Our theme for the booth played on the Curl name. "Curly brackets aren't just for little girls." Curl's name is from the fact that the key delimiter in the language are curly brackets { and }.

Introducing Curl

Here are some of the photos from the booth.

All in all the launch has been a great success. I'll be posting more on our progress over the next several months.

From The Desk
From the Desk