tag:blogger.com,1999:blog-109226402024-03-23T11:23:19.723-07:00Richard's WeblogTravels and Technologies - Postcard ObservationsRichard Treadwayhttp://www.blogger.com/profile/07081592191258388895noreply@blogger.comBlogger109125tag:blogger.com,1999:blog-10922640.post-63860227595393929702021-11-05T12:37:00.001-07:002021-11-05T12:37:13.856-07:00<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjSgtxWz3vedWasQCa9lvaYNnzrQKwc7iGdeBjzPjRYsqsDASAdppI6RF1usMIhhRYMebmNzTL_C-0pbnBnr6V_WpRw2Xat5f38369J0XOFXLigvAjp_1ja5gbdROlecSSnULYgw/s400/Amanda-Gorman.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="271" data-original-width="400" height="217" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjSgtxWz3vedWasQCa9lvaYNnzrQKwc7iGdeBjzPjRYsqsDASAdppI6RF1usMIhhRYMebmNzTL_C-0pbnBnr6V_WpRw2Xat5f38369J0XOFXLigvAjp_1ja5gbdROlecSSnULYgw/s320/Amanda-Gorman.jpeg" width="320" /></a></div><br /><div class="separator" style="clear: both; text-align: center;">Amanda Gorman</div><br /><p><i><span style="font-family: trebuchet;"><span style="background-color: white; color: #030929;"><b>The Hill We Climb</b></span></span></i></p><div><i><span style="font-family: trebuchet;"><span style="background-color: white; color: #030929;"><br /></span></span></i></div><div><i><span style="font-family: trebuchet;"><span style="background-color: white; color: #030929;">When day comes we ask ourselves,<br /></span><span style="background-color: white; color: #030929;">where can we find light in this never-ending shade?<br /></span><span style="background-color: white; color: #030929;">The loss we carry,<br /></span><span style="background-color: white; color: #030929;">a sea we must wade.<br /></span><span style="background-color: white; color: #030929;">We've braved the belly of the beast,<br /></span><span style="background-color: white; color: #030929;">We've learned that quiet isn't always peace,<br /></span><span style="background-color: white; color: #030929;">and the norms and notions<br /></span><span style="background-color: white; color: #030929;">of what just is<br /></span><span style="background-color: white; color: #030929;">isn't always just-ice.<br /></span><span style="background-color: white; color: #030929;">And yet the dawn is ours<br /></span><span style="background-color: white; color: #030929;">before we knew it.<br /></span><span style="background-color: white; color: #030929;">Somehow we do it.<br /></span><span style="background-color: white; color: #030929;">Somehow we've weathered and witnessed<br /></span><span style="background-color: white; color: #030929;">a nation that isn't broken,<br /></span><span style="background-color: white; color: #030929;">but simply unfinished.<br /></span><span style="background-color: white; color: #030929;">We the successors of a country and a time<br /></span><span style="background-color: white; color: #030929;">where a skinny Black girl<br /></span><span style="background-color: white; color: #030929;">descended from slaves and raised by a single mother<br /></span><span style="background-color: white; color: #030929;">can dream of becoming president<br /></span><span style="background-color: white; color: #030929;">only to find herself reciting for one.<br /></span><span style="background-color: white; color: #030929;">And yes we are far from polished.<br /></span><span style="background-color: white; color: #030929;">Far from pristine.<br /></span><span style="background-color: white; color: #030929;">But that doesn't mean we are<br /></span><span style="background-color: white; color: #030929;">striving to form a union that is perfect.<br /></span><span style="background-color: white; color: #030929;">We are striving to forge a union with purpose,<br /></span><span style="background-color: white; color: #030929;">to compose a country committed to all cultures, colors, characters and<br /></span><span style="background-color: white; color: #030929;">conditions of man.<br /></span><span style="background-color: white; color: #030929;">And so we lift our gazes not to what stands between us,<br /></span><span style="background-color: white; color: #030929;">but what stands before us.<br /></span><span style="background-color: white; color: #030929;">We close the divide because we know, to put our future first,<br /></span><span style="background-color: white; color: #030929;">we must first put our differences aside.<br /></span><span style="background-color: white; color: #030929;">We lay down our arms<br /></span><span style="background-color: white; color: #030929;">so we can reach out our arms<br /></span><span style="background-color: white; color: #030929;">to one another.<br /></span><span style="background-color: white; color: #030929;">We seek harm to none and harmony for all.<br /></span><span style="background-color: white; color: #030929;">Let the globe, if nothing else, say this is true,<br /></span><span style="background-color: white; color: #030929;">that even as we grieved, we grew,<br /></span><span style="background-color: white; color: #030929;">that even as we hurt, we hoped,<br /></span><span style="background-color: white; color: #030929;">that even as we tired, we tried,<br /></span><span style="background-color: white; color: #030929;">that we'll forever be tied together, victorious.<br /></span><span style="background-color: white; color: #030929;">Not because we will never again know defeat,<br /></span><span style="background-color: white; color: #030929;">but because we will never again sow division.<br /></span><span style="background-color: white; color: #030929;">Scripture tells us to envision<br /></span><span style="background-color: white; color: #030929;">that everyone shall sit under their own vine and fig tree<br /></span><span style="background-color: white; color: #030929;">and no one shall make them afraid.<br /></span><span style="background-color: white; color: #030929;">If we're to live up to our own time,<br /></span><span style="background-color: white; color: #030929;">then victory won't lie in the blade.<br /></span><span style="background-color: white; color: #030929;">But in all the bridges we've made,<br /></span><span style="background-color: white; color: #030929;">that is the promise to glade,<br /></span><span style="background-color: white; color: #030929;">the hill we climb.<br /></span><span style="background-color: white; color: #030929;">If only we dare.<br /></span><span style="background-color: white; color: #030929;">It's because being American is more than a pride we inherit,<br /></span><span style="background-color: white; color: #030929;">it's the past we step into<br /></span><span style="background-color: white; color: #030929;">and how we repair it.<br /></span><span style="background-color: white; color: #030929;">We've seen a force that would shatter our nation<br /></span><span style="background-color: white; color: #030929;">rather than share it.<br /></span><span style="background-color: white; color: #030929;">Would destroy our country if it meant delaying democracy.<br /></span><span style="background-color: white; color: #030929;">And this effort very nearly succeeded.<br /></span><span style="background-color: white; color: #030929;">But while democracy can be periodically delayed,<br /></span><span style="background-color: white; color: #030929;">it can never be permanently defeated.<br /></span><span style="background-color: white; color: #030929;">In this truth,<br /></span><span style="background-color: white; color: #030929;">in this faith we trust.<br /></span><span style="background-color: white; color: #030929;">For while we have our eyes on the future,<br /></span><span style="background-color: white; color: #030929;">history has its eyes on us.<br /></span><span style="background-color: white; color: #030929;">This is the era of just redemption<br /></span><span style="background-color: white; color: #030929;">we feared at its inception.<br /></span><span style="background-color: white; color: #030929;">We did not feel prepared to be the heirs<br /></span><span style="background-color: white; color: #030929;">of such a terrifying hour<br /></span><span style="background-color: white; color: #030929;">but within it we found the power<br /></span><span style="background-color: white; color: #030929;">to author a new chapter.<br /></span><span style="background-color: white; color: #030929;">To offer hope and laughter to ourselves.<br /></span><span style="background-color: white; color: #030929;">So while once we asked,<br /></span><span style="background-color: white; color: #030929;">how could we possibly prevail over catastrophe?<br /></span><span style="background-color: white; color: #030929;">Now we assert,<br /></span><span style="background-color: white; color: #030929;">How could catastrophe possibly prevail over us?<br /></span><span style="background-color: white; color: #030929;">We will not march back to what was,<br /></span><span style="background-color: white; color: #030929;">but move to what shall be.<br /></span><span style="background-color: white; color: #030929;">A country that is bruised but whole,<br /></span><span style="background-color: white; color: #030929;">benevolent but bold,<br /></span><span style="background-color: white; color: #030929;">fierce and free.<br /></span><span style="background-color: white; color: #030929;">We will not be turned around<br /></span><span style="background-color: white; color: #030929;">or interrupted by intimidation,<br /></span><span style="background-color: white; color: #030929;">because we know our inaction and inertia<br /></span><span style="background-color: white; color: #030929;">will be the inheritance of the next generation.<br /></span><span style="background-color: white; color: #030929;">Our blunders become their burdens.<br /></span><span style="background-color: white; color: #030929;">But one thing is certain,<br /></span><span style="background-color: white; color: #030929;">If we merge mercy with might,<br /></span><span style="background-color: white; color: #030929;">and might with right,<br /></span><span style="background-color: white; color: #030929;">then love becomes our legacy,<br /></span><span style="background-color: white; color: #030929;">and change our children's birthright.<br /></span><span style="background-color: white; color: #030929;">So let us leave behind a country<br /></span><span style="background-color: white; color: #030929;">better than the one we were left with.<br /></span><span style="background-color: white; color: #030929;">Every breath from my bronze-pounded chest,<br /></span><span style="background-color: white; color: #030929;">we will raise this wounded world into a wondrous one.<br /></span><span style="background-color: white; color: #030929;">We will rise from the gold-limbed hills of the west.<br /></span><span style="background-color: white; color: #030929;">We will rise from the windswept northeast,<br /></span><span style="background-color: white; color: #030929;">where our forefathers first realized revolution.<br /></span><span style="background-color: white; color: #030929;">We will rise from the lake-rimmed cities of the midwestern states.<br /></span><span style="background-color: white; color: #030929;">We will rise from the sunbaked south.<br /></span><span style="background-color: white; color: #030929;">We will rebuild, reconcile and recover.<br /></span><span style="background-color: white; color: #030929;">And every known nook of our nation and<br /></span><span style="background-color: white; color: #030929;">every corner called our country,<br /></span><span style="background-color: white; color: #030929;">our people diverse and beautiful will emerge,<br /></span><span style="background-color: white; color: #030929;">battered and beautiful.<br /></span><span style="background-color: white; color: #030929;">When day comes we step out of the shade,<br /></span><span style="background-color: white; color: #030929;">aflame and unafraid,<br /></span><span style="background-color: white; color: #030929;">the new dawn blooms as we free it.<br /></span><span style="background-color: white; color: #030929;">For there is always light,<br /></span><span style="background-color: white; color: #030929;">if only we're brave enough to see it.<br /></span><span style="background-color: white; color: #030929;">If only we're brave enough to be it.</span></span></i></div>Richard Treadwayhttp://www.blogger.com/profile/07081592191258388895noreply@blogger.com0tag:blogger.com,1999:blog-10922640.post-48289475127899416972019-07-10T10:49:00.002-07:002021-03-15T15:18:09.362-07:00The Jungle Comes to Life in Time<iframe allowfullscreen="" frameborder="0" height="270" src="https://www.youtube.com/embed/LncdIVvJJYg" width="480"></iframe>Richard Treadwayhttp://www.blogger.com/profile/07081592191258388895noreply@blogger.com0tag:blogger.com,1999:blog-10922640.post-56753451834707657492017-03-14T15:41:00.000-07:002017-03-14T15:41:12.014-07:0025th Iron Horse - Republished from 1996<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUTUt_WelwsO8lycoLwErQJ9plD7iMDmvBUIzfzu5rV4ilSxYz1n9qxMLxYIw_X_JuPL5I4w6MC13nqLIkyCojnn_FwiifYW9ltLpEyQ-84OZDCkXIl4Re0ihafJv5cxBRdbeaKw/s1600/IronHorse.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUTUt_WelwsO8lycoLwErQJ9plD7iMDmvBUIzfzu5rV4ilSxYz1n9qxMLxYIw_X_JuPL5I4w6MC13nqLIkyCojnn_FwiifYW9ltLpEyQ-84OZDCkXIl4Re0ihafJv5cxBRdbeaKw/s200/IronHorse.jpg" width="160" /></a></div>
<div align="JUSTIFY">
<br /></div>
<div align="JUSTIFY">
<br /></div>
<div align="JUSTIFY">
<br /></div>
<div align="JUSTIFY">
<br /></div>
<div align="JUSTIFY">
<br /></div>
<div align="JUSTIFY">
<br /></div>
<div align="JUSTIFY">
<br /></div>
<div align="JUSTIFY">
<br /></div>
<div align="JUSTIFY">
<br /></div>
<div align="JUSTIFY">
<br /></div>
<div align="JUSTIFY">
<br /></div>
<div align="JUSTIFY">
<br /></div>
<div align="JUSTIFY">
When my old high school friend Todd Barbey, invited me to his horse ranch in Durango Colorado to participate in the 25th running of the Iron Horse Classic, I thought "Hey that would be fun." Two and a half hours into the 47 mile, 5800 Vt. ft race negotiating 3 inches of snow over the 10,000 ft Colbank pass I had a different impression.</div>
<div align="JUSTIFY">
<br /></div>
<div align="JUSTIFY">
Having spent 6 years in the Swiss Alps I should have known better and been more prepared but hey, a 47 mile race, it’s not that far and with all that climbing I’m sure not going to weigh myself down with heavy things like a warm rain jacket, winter gloves and booties. But that’s what I would have needed and more (a tent would have been good) to finish safely. When I was finally rescued 8 miles from the finish there was 3 inches of snow covering my abandoned bike. Anyway, <i><b>All’s well that ends well, </b></i>and Todd and I will have a good story to tell.</div>
<div align="JUSTIFY">
<br /></div>
<div align="JUSTIFY">
The race is truly an America classic which started 25 years ago when two brothers; one a cyclist, the other the train conductor on the Colorado - Silverton line, challenged each other to a race on the opening day of the train line. On that first running the train won but the younger brother-cyclist eventually prevailed beating the train in the 3rd running. Since then the race has grown steadily and the 25th running had well over 800 riders.</div>
<div align="JUSTIFY">
<br /></div>
<div align="JUSTIFY">
This years winner Jonathan Vaughters set the course record and broke the 2 hour barrier. He simply had a superior level of fitness having just completed the Tour Dupont, 16th in the CG.</div>
<div align="JUSTIFY">
I think I was headed to a 3:10 time which would have put me in the top twenty of the 45+ class. The winner in that group was at 2:17!!!</div>
<div align="JUSTIFY">
<br /></div>
<div align="JUSTIFY">
The perennial favorite, Durango’s own Ned Overend is the Iron Horse participant with the most wins at 4 victories and even at the age of 41 took 2nd also breaking the course record. The following is exerted from the Iron Horse Web site.</div>
<div align="JUSTIFY">
<br /></div>
<div align="JUSTIFY">
The day began as a perfect racing day in Durango with overcast skies and a cool 40 degrees. By the time the winners reached the finish in Silverton it was snowing. Jonathan Vaughters from Englewood, CO was the winner breaking the previous Iron Horse record by a whopping four minutes. At the finish Vaughters confessed, "I actually thought I was playing it conservatively". Yeah, right! Second place went to Ned Overend of Durango who was four minutes behind Vaughters.</div>
<div align="JUSTIFY">
<br /></div>
<div align="JUSTIFY">
The race began with the parade through Durango pacing with the train. The race didn't actually begin until the racers reached the Iron Horse Inn, just north of town. A 30 bike pileup occurred shortly after that, but the racers had the advantage of a 20-30 mph tailwind coming up the Animas Valley.</div>
<div align="JUSTIFY">
<br /></div>
<div align="JUSTIFY">
The high point of the race (literally) is Molas pass (just under 11,000 ft. By 11:30 there were 3 inches of snow forcing race officials to stop the race for hundreds of riders further back and evacuate them off the passes. Most who finished had to brave hypothermic conditions for the last 15 miles of the race. As is often true of spring in Colorado, the weather was downright pleasant by 1:30.</div>
Richard Treadwayhttp://www.blogger.com/profile/07081592191258388895noreply@blogger.com0tag:blogger.com,1999:blog-10922640.post-17160563694893269632016-11-29T09:49:00.002-08:002017-08-11T14:39:14.069-07:00How to Get Started with Zwift<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIfXOoo_L3PnArBxS5nbM2wfab3ZnN5UnBr1o2L4LytAHQ0k7BOjithyphenhyphen6JFGiryMNZNVfxuG2lqtubOq5QGnPT9Ayo7mHXg1bA0L4hN9ERokd7pcsD0gg9Yq-yPxq442H5nHH4Ig/s1600/IMG_0522+%25281%2529.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIfXOoo_L3PnArBxS5nbM2wfab3ZnN5UnBr1o2L4LytAHQ0k7BOjithyphenhyphen6JFGiryMNZNVfxuG2lqtubOq5QGnPT9Ayo7mHXg1bA0L4hN9ERokd7pcsD0gg9Yq-yPxq442H5nHH4Ig/s200/IMG_0522+%25281%2529.jpg" width="150" /></a></div>
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-size: 12pt;">I</span><span style="font-family: "trebuchet ms" , sans-serif; font-size: 12pt;">'m glad you're considering <a href="http://www.zwift.com/">Zwift</a>. It's a fun training
tool and a way to meet like-minded cyclists from around the world. I've
been riding in Zwift since March 2016 and I've ridden in the virtual world with 100s of people from
Australia to Japan to Africa and all over Europe and the US. Zwift is very social and it's easy to communicate with the riders you're next to via text messages in the game. As with any video game the more you ride the more cool bikes, wheels and kit you unlock to dress up your avatar. If you climb 164,042 feet (50,000 Meters) you unlock the ultimate fastest bike called the Tron. It will take the better part of a year to get there! Here's a picture of me and Meylina on our Trons.</span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6hRgnlkvqiO2A0TSwhkKDDHVBoyM_vNmKSr409XglA6YppEkiXTeitXoOgOvH6vIR0VCBuq_pCqaKqUkiR3ps7AJgK5S0kH6jQIFpsxVEzgI8RurdqVK6rBxv3pTXu9RF7TNrNg/s1600/IMG_2123.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="900" data-original-width="1600" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6hRgnlkvqiO2A0TSwhkKDDHVBoyM_vNmKSr409XglA6YppEkiXTeitXoOgOvH6vIR0VCBuq_pCqaKqUkiR3ps7AJgK5S0kH6jQIFpsxVEzgI8RurdqVK6rBxv3pTXu9RF7TNrNg/s400/IMG_2123.jpg" width="400" /></a></div>
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">Communicating with riders after your ride is possible because you save your rides to
<a href="http://www.strava.com/">Strava</a> and Strava shows who you rode with. Knowing that you can start a conversation with them by commenting on their activity. Zwift creates a .fit file (just like a Garmin) which details real GPS coordinates and makes it possible to apply all the Strava analytics to your rides. Here's a picture of my screen in a group ride.</span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIaIEHKXEuNPz0jvL_Z4lpZwSnfdz2NoXYBuXNkNjXOMfluHg6V9nJGruE4cMc9uSn0HJKsrx5khxHMn3YIy_MDugqXTSDpyNrcIkGFCvic4WwtorkNqMkco8Vs5Kp6-C2ri5AmQ/s1600/IMG_2128.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="900" data-original-width="1600" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIaIEHKXEuNPz0jvL_Z4lpZwSnfdz2NoXYBuXNkNjXOMfluHg6V9nJGruE4cMc9uSn0HJKsrx5khxHMn3YIy_MDugqXTSDpyNrcIkGFCvic4WwtorkNqMkco8Vs5Kp6-C2ri5AmQ/s400/IMG_2128.jpg" width="400" /></a></div>
</div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;">You can also ride with friends </span><span style="font-family: "trebuchet ms" , sans-serif;">in the virtual Zwift world </span><span style="font-family: "trebuchet ms" , sans-serif;">no matter where they are in the physical world. I have
done many rides with my </span><span style="font-family: "trebuchet ms" , sans-serif; text-align: center;">brother who lives in Florida and friends I have met in Zwift from New Mexico, Texas, Connecticut, England, France, Canada and Australia.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">There are all kinds of group rides and races which make it
even more fun. In Zwift all the dynamics of drafting, climbing and decending work just like in real life. It makes for great motivation to see a rider just ahead and put the hammer down to catch them and get in their draft. I find I ride longer and harder indoors then I ever did before Zwift when the indoor trainer was a necessary evil. Now I'd rather ride in Zwift with over 800 people than outside by myself. Here is an example from a recent Zwift race showing my Suffer Score. That's 142 of 145 in the RED! </span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAuqNhjqxGNhHYxqeqxiYDwml-OTHp6WIVOlv_3VRRZ7B51Bw5twcT7MMjGB6tuf9VttuCr42JZpPRWzZXGzHBKbwNxD8Sv2uPs94pwe0p1LQGIzPhG1oY-RwretXoWYbwifS5AA/s1600/Screen+Shot+2017-06-09+at+11.01.16+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="524" data-original-width="977" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAuqNhjqxGNhHYxqeqxiYDwml-OTHp6WIVOlv_3VRRZ7B51Bw5twcT7MMjGB6tuf9VttuCr42JZpPRWzZXGzHBKbwNxD8Sv2uPs94pwe0p1LQGIzPhG1oY-RwretXoWYbwifS5AA/s400/Screen+Shot+2017-06-09+at+11.01.16+AM.png" width="400" /></a></div>
<br />
<span style="font-family: "trebuchet ms" , sans-serif;">Your speed in the game is based on the power you're generating and your weight or watts/kg. The more watts/kg you're generating the faster you'll go. Using this formula for speed replicates all the cycling dynamics of real life. Heavier riders will need to put out more watts on a climb than lighter riders. Similarly heavier riders will have an advantage on the descents. </span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;">Here's a video of me climbing the mountain in Zwift Showing the different views you can switch between.</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/oc9JUhpvI5o" width="560"></iframe><br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<br />
<h2>
<span style="font-family: "trebuchet ms" , sans-serif; font-size: small;">How to Get Started</span></h2>
<div>
<span style="font-family: "trebuchet ms" , sans-serif; font-size: small;">A Zwift setup includes:</span></div>
<ul>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Your bike</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">A stationary trainer </span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">A Computer (laptop, PC, iPhone or iPad) to run the Zwift application and communicate with your trainer and bike via ANT+ or Bluetooth. You download the app from Zwift.com and the first week is free. From there on it is $10 a month.</span></li>
</ul>
<span style="font-family: "trebuchet ms" , sans-serif;">Optionally you may consider </span></div>
<div class="MsoNormal">
<ul>
<li><span style="font-family: "trebuchet ms" , sans-serif;">A large screen TV or monitor for a more immersive experience</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">A cadence sensor to accurately reflect the cadence of your avitar</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">A heart rate monitor to know how hard you're working</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">The<a href="https://itunes.apple.com/us/app/zwift-mobile-link/id934083691?mt=8"> iPhone Mobile App</a> which also lets you control the game and look up rider profiles during the ride. It also has the schedule of events and let's you join in advance.</span></li>
</ul>
<span style="font-family: "trebuchet ms" , sans-serif;">You will want to pick a good place for your Zwift "pain cave." The setup should offer access to your keyboard to control the game (I use a separate bluetooth keyboard) and a fan to keep you cool (I actually use 3 fans, one in front and one on each side)</span><br />
<div>
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;">Here is a picture of my setup in the garage.</span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiVvrXyLydJOzRFASgygCNlilGVW3bZgXR7dQD0oV1p8fS77jMfLj2Dl3jYE3e32djLbUOFrYTvegK1SUmPApe9pqUWiv1SHfUlF0cEGUQcofbD1HjY7-nQZMvuPAmuZIW-P4Q0g/s1600/Screen+Shot+2017-06-09+at+12.29.16+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="690" data-original-width="944" height="291" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiVvrXyLydJOzRFASgygCNlilGVW3bZgXR7dQD0oV1p8fS77jMfLj2Dl3jYE3e32djLbUOFrYTvegK1SUmPApe9pqUWiv1SHfUlF0cEGUQcofbD1HjY7-nQZMvuPAmuZIW-P4Q0g/s400/Screen+Shot+2017-06-09+at+12.29.16+PM.png" width="400" /></a></div>
<br />
<span style="font-family: "trebuchet ms" , sans-serif;">Here are some suggestions for your setup.</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><b>Your Bike</b></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;">It is most convenient to have a bike dedicated to Zwifting. This greatly reduces the time it takes to get going. Your bike should be a road bike with 700c wheels. You may also consider mounting a trainer tire on the back wheel. These tires are a lot quieter and last longer than standard road tires.</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><b>Your Computer</b></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;">Most late model computers (Windows or Mac) will be able to run Zwift which requires 64bit. Zwift is a video game so high performance graphics enhance the experience. Y</span><span style="font-family: "trebuchet ms" , sans-serif;">ou'll also need an</span><span style="font-family: "trebuchet ms" , sans-serif;"> ANT+ USB that plugs into your PC or laptop. </span><span style="font-family: "trebuchet ms" , sans-serif;">I use the Garmin one: </span><span style="font-family: "trebuchet ms" , sans-serif;"><a href="https://www.amazon.com/Garmin-USB-Stick-Fitness-Devices/dp/B00CM381SQ/ref=sr_1_1?s=wireless&ie=UTF8&qid=1480440430&sr=1-1&keywords=garmin+ant%2B+usb">ANT+ USB Stick</a> </span><b style="font-family: "trebuchet ms", sans-serif;"> </b><span style="font-family: "trebuchet ms" , sans-serif;">If you have a computer you can test it out by downloading Zwift and running it without any other equipment. </span><span style="font-family: "trebuchet ms" , sans-serif;">Zwift has recently added support for the iPhone and iPad which only communicate via bluetooth which means they only work with Smart trainers that support bluetooth.</span><br />
<br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>The Trainer</b></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;">The least expensive option is a Zwift supported "dumb" trainer with a speed detector on your back wheel. A dumb trainer is one that does not communicate directly with the game. With a dumb trainer you communicate with Zwift by transmitting the speed of your wheel. </span><span style="font-family: "trebuchet ms" , sans-serif;">Zwift estimates the power you are putting based on the speed of your wheel and the power curve of the trainer. </span><span style="font-family: "trebuchet ms" , sans-serif;">Here is the setup I started with. </span><span style="font-family: "trebuchet ms" , sans-serif;"><a href="http://www.performancebike.com/bikes/Product_10052_10551_1111869_-1_400037__400037">Travel Trac Comp Fluid</a></span><span style="font-family: "trebuchet ms" , sans-serif;"> - I think this is
the best least expensive option. </span><span style="font-family: "trebuchet ms" , sans-serif;">For a speed sensor I use the </span><a href="http://amzn.com/B00JLMS848" style="font-family: "trebuchet ms", sans-serif; font-size: 12pt;">Garmin Speed Sensor </a><span style="font-family: "trebuchet ms" , sans-serif; font-size: 12pt;"><a href="http://amzn.com/B00JLMS848">Link</a></span></div>
</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">For a more immersive experience you may want to go for a
smart trainer like the Wahoo Kickr. With a smart
trainer Zwift controls the resistance so when you climb it's harder to
pedal. </span><span style="font-family: "trebuchet ms" , sans-serif;">After well over 1000 miles in Zwift using the Trac Comp Fluid I upgraded to the </span><a href="http://www.wahoofitness.com/devices/kickr-snap-bike-trainer" style="font-family: "trebuchet ms", sans-serif;">Wahoo Kickr SNAP</a><span style="font-family: "trebuchet ms" , sans-serif;">. The advantage of smart trainers like the Kickr SNAP is that they communicate your
actual power directly to Zwift. </span><span style="font-family: "trebuchet ms" , sans-serif;">DC Rainmaker has a<a href="https://www.dcrainmaker.com/2016/10/annual-winter-2016-2017-bike-smart-trainer-recommendations.html"> detailed evaluation of trainers here.</a> and t</span><span style="font-family: "trebuchet ms" , sans-serif;">he Zwift site has the </span><a href="https://zwift.com/get-started"><span style="font-family: "trebuchet ms" , sans-serif;">complete list of supported trainers</span><span style="font-family: "trebuchet ms" , sans-serif;">.</span></a></div>
<table border="0" cellpadding="0" class="MsoNormalTable" style="mso-cellspacing: 1.5pt; mso-padding-alt: 0in 0in 0in 0in; mso-yfti-tbllook: 1184; width: 708px;"><tbody>
<tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0; mso-yfti-lastrow: yes;"><td style="padding: 0in 0in 0in 0in;"><div class="MsoNormal" style="text-align: left;">
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span><span style="font-family: "trebuchet ms" , sans-serif; font-size: 12pt;">Here are some other resources you will find useful</span></div>
<div class="MsoNormal" style="text-align: left;">
<ul>
<li><span style="font-family: "trebuchet ms" , sans-serif; font-size: 12pt;">There is a </span><a href="https://www.facebook.com/groups/zwiftriders/" style="font-family: "Trebuchet MS", sans-serif; font-size: 12pt;">Zwift Facebook group</a><span style="font-family: "trebuchet ms" , sans-serif; font-size: 12pt;"> where a lot of the
conversation happens.</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif; font-size: 12pt;">Here is the </span><a href="http://zwift.com/events/" style="font-family: "trebuchet ms", sans-serif;">Zwift group ride events</a><span style="font-family: "trebuchet ms" , sans-serif; font-size: 12pt;">. It's a lot of fun to ride in a group or race.</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif; font-size: 12pt;">Here is the <a href="http://www.titaniumgeek.com/cycling/zwift-user-manual-unofficial-running-updates/">unofficial Zwift Manual</a> which is very comprehensive</span></li>
</ul>
</div>
</td></tr>
</tbody></table>
<div style="text-align: left;">
<div class="MsoNormal" style="-webkit-text-stroke-width: 0px; color: black; font-family: Times; font-size: medium; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">
<div style="margin: 0px;">
<span style="font-family: "trebuchet ms" , sans-serif;">You can follow me on Strava at <a href="https://www.strava.com/athletes/8196543">https://www.strava.com/athletes/8196543</a> and I h</span><span style="font-family: "trebuchet ms" , sans-serif; font-size: 12pt;">ope to ride with you in Zwift soon. </span><br />
<span style="font-family: "trebuchet ms" , sans-serif; font-size: 12pt;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif; font-size: 12pt;">RideON!</span><br />
<span style="font-family: "trebuchet ms" , sans-serif; font-size: 12pt;"><br /></span></div>
</div>
</div>
<span style="font-family: "trebuchet ms" , sans-serif;">
</span>
<br />
<div class="MsoNormal">
<o:p></o:p></div>
Richard Treadwayhttp://www.blogger.com/profile/07081592191258388895noreply@blogger.com2tag:blogger.com,1999:blog-10922640.post-70361919246723615312013-08-09T16:40:00.000-07:002013-08-09T16:40:34.654-07:00Was I A Victim of Big Data?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgs3a2wf7XlDk8_p0S09V1gcVJMBTOHa4rCZeT_g9xazhyphenhyphenwSkm1OJTTy9E_9cD186eH5EzKh58AsqYYpdAnj7DLaK6XjTvwjrmEyuKnQKlFJ7zT4VYT0udweOGTrHSfrrt7cVbrNw/s1600/Jets_Formation_1_HiRes.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgs3a2wf7XlDk8_p0S09V1gcVJMBTOHa4rCZeT_g9xazhyphenhyphenwSkm1OJTTy9E_9cD186eH5EzKh58AsqYYpdAnj7DLaK6XjTvwjrmEyuKnQKlFJ7zT4VYT0udweOGTrHSfrrt7cVbrNw/s200/Jets_Formation_1_HiRes.jpg" width="193" /></a></div>
On a recent trip to Phoenix my flight was delayed then cancelled. Through rerouting and other delays what should have been a 1.5 hour direct flight turned into a 12 hour ordeal.<br />
<br />
I wonder was I a victim of Big Data? Let me explain.<br />
<br />
As a Big Data marketeer one of my favorite stories of how Big Data can force changes in the way you do business and cause you to call into question recommendations that are not intuitive is the following hypothetical dilemma.<br />
<blockquote class="tr_bq">
<i>You are the flight operations manager of an airline. You have 2 planes about to depart. </i><i>It's snowing hard. </i><i>The airport calls down to inform you that only 1 of your 2 departures will be granted permission to depart before the airport will shut down. One plane has 4 passengers on board, the other is full with 200 passengers. </i> </blockquote>
<blockquote class="tr_bq">
<i>What do you do?</i></blockquote>
<blockquote class="tr_bq">
<i>You run your new "Flight Operations Optimizer" application. It's a new "Big Data" application that calculates the down stream 72 hour impact of canceling a flight based on multiple data sets including all passengers impacted, expected weather delays at all downstream destinations, airplane maintenance schedules and crew schedules.</i><i><br /></i><i>The </i><i>Flight Operations Optimizer comes back and advises that you let the flight with 4 passengers depart. That alternative has the least down stream impact to the airline - A better business outcome.</i></blockquote>
<blockquote class="tr_bq">
<i>To which you say WHAT! That can't be right. If I do that I'll have 200 pissed of passengers at the counter to deal with and furthermore I won't make my goal of - most passenger on time departures!</i></blockquote>
The story points out 2 major elements of Big Data.<br />
<br />
<ol>
<li>If you can analyze enough data often kept in different silos the results can well be counter intuitive. Leading you to dismiss it and still take the decision that doesn't lead to the best business outcome.</li>
<li>The employee goals you have in place to drive the best corporate outcomes might be driving behaviors that don't actually don't accomplish that.</li>
</ol>
<div>
Now back to my bad travel karma story.</div>
<div>
<br /></div>
<div>
Moments before boarding we were told our flight is now departing from another gate. Quickly we hurried over to the new gate only to be told our flight was delayed 4 hours. What happend?</div>
<div>
<br /></div>
<div>
From eavesdropping on the gate agents conversation I learned that the plane for the flight to LA had a mechanical and that our plane was allocated to the LA flight. Our flight was delayed while they looked for another plane. 2 hours later our flight was canceled. </div>
<div>
<br /></div>
<div>
Could it be that the airline flight operations manager ran the <i>"Flight Operations Optimizer" </i>application the result being that giving our plane to the LA flight had the least down stream impact?</div>
<div>
<br /></div>
<div>
Then after most of the passengers on our flight found alternatives to waiting 4 hours there were very few left on our delayed Phoenix flight. So the <i>"Flight Operations Optimizer" </i>application advised it be cancelled.</div>
<div>
<br /></div>
<div>
And that is how I suspect I fell victim to Big Data. Best business outcomes don't always mean best personal outcomes.</div>
<div>
<br /></div>
Richard Treadwayhttp://www.blogger.com/profile/07081592191258388895noreply@blogger.com0tag:blogger.com,1999:blog-10922640.post-2149873769131728062013-08-04T13:15:00.000-07:002013-08-04T13:15:38.872-07:00<iframe allowfullscreen="" frameborder="0" height="511" marginheight="0" marginwidth="0" mozallowfullscreen="" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/16164941?rel=0" style="border-width: 1px 1px 0; border: 1px solid #CCC; margin-bottom: 5px;" webkitallowfullscreen="" width="479"> </iframe> <br />
<div style="margin-bottom: 5px;">
<strong> <a href="http://www.slideshare.net/NetApp/netapps-datastorage-play-at-super-bowl-xlvii-16164941" target="_blank" title="NetApp's Data-Storage Play at Super Bowl XLVII">NetApp's Data-Storage Play at Super Bowl XLVII</a> </strong> from <strong><a href="http://www.slideshare.net/NetApp" target="_blank">NetApp</a></strong> </div>
Richard Treadwayhttp://www.blogger.com/profile/07081592191258388895noreply@blogger.com0tag:blogger.com,1999:blog-10922640.post-37755282029681473392012-12-08T10:27:00.000-08:002012-12-08T10:27:42.102-08:00The Big Data Inflection Point<!--[if gte mso 9]><xml>
<o:DocumentProperties>
<o:Revision>0</o:Revision>
<o:TotalTime>0</o:TotalTime>
<o:Pages>1</o:Pages>
<o:Words>304</o:Words>
<o:Characters>1735</o:Characters>
<o:Company>NetApp</o:Company>
<o:Lines>14</o:Lines>
<o:Paragraphs>4</o:Paragraphs>
<o:CharactersWithSpaces>2035</o:CharactersWithSpaces>
<o:Version>14.0</o:Version>
</o:DocumentProperties>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]-->
<!--[if gte mso 9]><xml>
<w:WordDocument>
<w:View>Normal</w:View>
<w:Zoom>0</w:Zoom>
<w:TrackMoves/>
<w:TrackFormatting/>
<w:PunctuationKerning/>
<w:ValidateAgainstSchemas/>
<w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>
<w:IgnoreMixedContent>false</w:IgnoreMixedContent>
<w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>
<w:DoNotPromoteQF/>
<w:LidThemeOther>EN-US</w:LidThemeOther>
<w:LidThemeAsian>JA</w:LidThemeAsian>
<w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript>
<w:Compatibility>
<w:BreakWrappedTables/>
<w:SnapToGridInCell/>
<w:WrapTextWithPunct/>
<w:UseAsianBreakRules/>
<w:DontGrowAutofit/>
<w:SplitPgBreakAndParaMark/>
<w:EnableOpenTypeKerning/>
<w:DontFlipMirrorIndents/>
<w:OverrideTableStyleHps/>
<w:UseFELayout/>
</w:Compatibility>
<m:mathPr>
<m:mathFont m:val="Cambria Math"/>
<m:brkBin m:val="before"/>
<m:brkBinSub m:val="--"/>
<m:smallFrac m:val="off"/>
<m:dispDef/>
<m:lMargin m:val="0"/>
<m:rMargin m:val="0"/>
<m:defJc m:val="centerGroup"/>
<m:wrapIndent m:val="1440"/>
<m:intLim m:val="subSup"/>
<m:naryLim m:val="undOvr"/>
</m:mathPr></w:WordDocument>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
DefSemiHidden="true" DefQFormat="false" DefPriority="99"
LatentStyleCount="276">
<w:LsdException Locked="false" Priority="0" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Normal"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="heading 1"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 2"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 3"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 4"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 5"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 6"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 7"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 8"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 9"/>
<w:LsdException Locked="false" Priority="39" Name="toc 1"/>
<w:LsdException Locked="false" Priority="39" Name="toc 2"/>
<w:LsdException Locked="false" Priority="39" Name="toc 3"/>
<w:LsdException Locked="false" Priority="39" Name="toc 4"/>
<w:LsdException Locked="false" Priority="39" Name="toc 5"/>
<w:LsdException Locked="false" Priority="39" Name="toc 6"/>
<w:LsdException Locked="false" Priority="39" Name="toc 7"/>
<w:LsdException Locked="false" Priority="39" Name="toc 8"/>
<w:LsdException Locked="false" Priority="39" Name="toc 9"/>
<w:LsdException Locked="false" Priority="35" QFormat="true" Name="caption"/>
<w:LsdException Locked="false" Priority="10" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" Priority="1" Name="Default Paragraph Font"/>
<w:LsdException Locked="false" Priority="11" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" Priority="22" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" Priority="59" SemiHidden="false"
UnhideWhenUsed="false" Name="Table Grid"/>
<w:LsdException Locked="false" UnhideWhenUsed="false" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" UnhideWhenUsed="false" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" QFormat="true" Name="TOC Heading"/>
</w:LatentStyles>
</xml><![endif]-->
<!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-parent:"";
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin:0in;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:12.0pt;
font-family:Cambria;
mso-ascii-font-family:Cambria;
mso-ascii-theme-font:minor-latin;
mso-hansi-font-family:Cambria;
mso-hansi-theme-font:minor-latin;}
</style>
<![endif]-->
<!--StartFragment-->
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_YCkcI2C3rdBDyrWpAZ5IhAa9FViggbokJp2VVYB5J4d8KoalSmz-OGynQezZa3zm8vAH74ryuwp1OGol1I-o9nxCtJfWN-AMD5WiKo3zjWypcWC7lCxm8Qck1M3PiqRwYfYdUA/s1600/Screen+Shot+2012-12-08+at+10.19.21+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="171" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_YCkcI2C3rdBDyrWpAZ5IhAa9FViggbokJp2VVYB5J4d8KoalSmz-OGynQezZa3zm8vAH74ryuwp1OGol1I-o9nxCtJfWN-AMD5WiKo3zjWypcWC7lCxm8Qck1M3PiqRwYfYdUA/s400/Screen+Shot+2012-12-08+at+10.19.21+AM.png" width="400" /></a></div>
<div class="MsoNormal">
<span style="font-family: Calibri; mso-bidi-font-family: Calibri;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Calibri; mso-bidi-font-family: Calibri;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Calibri; mso-bidi-font-family: Calibri;">NetApp has offered Big Data Solutions since May of 2011. We offer a <a href="http://www.netapp.com/us/solutions/big-data/">portfolio of 10 solutions</a> that
address the major use cases of Big Data.
These solutions are based on both our storage platforms: FAS with
Clustered Data ONTAP and E-Series with Santricity.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Calibri; mso-bidi-font-family: Calibri;">The Big Data market is loud and confusing. In fact Big Data was named the most confusing
term in IT this year surpassing Cloud which is now number 2. Most of this confusion is the result of the
fact that no two cases of Big Data are alike.
Additionally there are new technologies like Hadoop and it’s ecosystem
of tools and applications that are causing a disruption to analytic technologies
resulting a many innovations and considerable VC investment in start-up
companies.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Calibri; mso-bidi-font-family: Calibri;">Big Data has captured the imagination of many enterprises as
documented success stories point to new ways of doing business that change the
game and result in considerable competitive advantage or significantly better
business outcomes.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Calibri; mso-bidi-font-family: Calibri;">NetApp has a credible seat at any customer discussion about Big Data
by way of our considerable experience in managing data at scale. Our largest customer has over an Exabyte of
data and we have hundreds of customers with over ten petabytes. Many of the storage efficiency innovations
that NetApp has lead such as deduplication and thin provisioning have lead to
contemplation of “keep forever” data strategies. The “delete key” is no longer the answer to
Big Data.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Calibri; mso-bidi-font-family: Calibri;">What makes Big Data different is that customers reach an inflection
point where they can no longer continue to what they did yesterday but just a
little more. Indeed they must fundamentally
rethink their data storage strategies.
It is at that inflection point where without deployment of new
approaches and technologies data growth and Big Data can become a liability or
with the right approach become a propellant to the business.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Calibri; mso-bidi-font-family: Calibri;">It is at this inflection point that NetApp can be your trusted partner
to help customers use Big Data to grow their businesses efficiently and
flexibly. <o:p></o:p></span></div>
<!--EndFragment-->Richard Treadwayhttp://www.blogger.com/profile/07081592191258388895noreply@blogger.com0tag:blogger.com,1999:blog-10922640.post-36770353088439921392012-03-31T09:55:00.001-07:002012-04-01T09:57:15.529-07:00Mike Olson - The Future of Hadoop<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipemTHY2jHqIz3Ig2cSPI7AiwD4TPIKc_TGqX5hx4dTIhEbXuaM-KR6tg-ISlYmKmQX9CA-7afODRqqkewyd8BQTmXI7dKVqNQ_ocPUrFTOV6ImjMTHupIEDSj2LSn4Fx4kOFUOA/s1600/GigaStructure.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="58" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipemTHY2jHqIz3Ig2cSPI7AiwD4TPIKc_TGqX5hx4dTIhEbXuaM-KR6tg-ISlYmKmQX9CA-7afODRqqkewyd8BQTmXI7dKVqNQ_ocPUrFTOV6ImjMTHupIEDSj2LSn4Fx4kOFUOA/s200/GigaStructure.png" width="200" /></a></div>
<div class="separator" style="clear: both; text-align: left;">
Last week I attended GigaOM Structure DATA in New York. The conference is solely focused on Big Data with a mashup of start-ups, big companies, investors and thought leaders. </div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
Mike Olson did a masterful job in his interview with Jo Maitland painting a picture of Hadoop and the Big Data Analytics landscape while deftly handling numerous landmines tossed his way by Jo. It's worth a watching.</div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<iframe frameborder="0" height="340" scrolling="no" src="http://cdn.livestream.com/embed/gigaombigdata?layout=4&clip=pla_fb7a38ae-7383-49c6-9d51-bfccd8add2cf&height=340&width=560&autoplay=false" style="border: 0; outline: 0;" width="560"></iframe><br />
<div style="font-size: 11px; padding-top: 10px; text-align: center; width: 560px;">
Watch <a href="http://www.livestream.com/?utm_source=lsplayer&utm_medium=embed&utm_campaign=footerlinks" title="live streaming video">live streaming video</a> from <a href="http://www.livestream.com/gigaombigdata?utm_source=lsplayer&utm_medium=embed&utm_campaign=footerlinks" title="Watch gigaombigdata at livestream.com">gigaombigdata</a> at livestream.com</div>Richard Treadwayhttp://www.blogger.com/profile/07081592191258388895noreply@blogger.com0tag:blogger.com,1999:blog-10922640.post-10467382338601213852011-10-29T06:14:00.000-07:002011-12-11T07:28:21.671-08:00Big Data Starts with ABCs<span class="Apple-style-span" style="background-color: #f5faf0; color: #333333; font-family: arial, helvetica, verdana, sans-serif; font-size: 12px; line-height: 17px;"></span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjd0PMqDyT9vfX8F7yaUp63lKe_iKRGmIr-UUZNVNtXDAiOQTt1M99_1T_7lA_oH4uQ06K_xdnfd4pOe80t0KEJdqYTBf-PuHPDjDEI2ifUc9ZTTp9ZJRrYC1kSxHkacQRrjEKSTw/s1600/abc.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjd0PMqDyT9vfX8F7yaUp63lKe_iKRGmIr-UUZNVNtXDAiOQTt1M99_1T_7lA_oH4uQ06K_xdnfd4pOe80t0KEJdqYTBf-PuHPDjDEI2ifUc9ZTTp9ZJRrYC1kSxHkacQRrjEKSTw/s200/abc.jpg" width="200" /></a></div>
<div style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 1em; list-style-image: initial; list-style-position: initial; list-style-type: none; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<br /></div>
<div style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 1em; list-style-image: initial; list-style-position: initial; list-style-type: none; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<br /></div>
<div style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 1em; list-style-image: initial; list-style-position: initial; list-style-type: none; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<br /></div>
<div style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 1em; list-style-image: initial; list-style-position: initial; list-style-type: none; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<br /></div>
<div style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 1em; list-style-image: initial; list-style-position: initial; list-style-type: none; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<br /></div>
<div style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 1em; list-style-image: initial; list-style-position: initial; list-style-type: none; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<br /></div>
<div style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 1em; list-style-image: initial; list-style-position: initial; list-style-type: none; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<br /></div>
<div style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 1em; list-style-image: initial; list-style-position: initial; list-style-type: none; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<br /></div>
<div style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 1em; list-style-image: initial; list-style-position: initial; list-style-type: none; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<br /></div>
<div style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 1em; list-style-image: initial; list-style-position: initial; list-style-type: none; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<br /></div>
<div style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 1em; list-style-image: initial; list-style-position: initial; list-style-type: none; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<br /></div>
<div style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 1em; list-style-image: initial; list-style-position: initial; list-style-type: none; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<br /></div>
<div style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 1em; list-style-image: initial; list-style-position: initial; list-style-type: none; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
If you haven't noticed Big Data has created a lot of buzz lately. Much of the buzz is from the absolute wow factor of how big is big. With the number of smart phones nearing 6 billion all creating content, Facebook generating over 30 billion pieces of content a month and data expected to grow at 40% year on year it's easy to imagine big really is BIG.</div>
<div style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 1em; height: 8pt; list-style-image: initial; list-style-position: initial; list-style-type: none; min-height: 8pt; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<br /></div>
<div style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 1em; list-style-image: initial; list-style-position: initial; list-style-type: none; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
In fact the digital universe has recently broken the zettabyte barrier which is approximately equal to a thousand exabytes or a billion terabytes. How big is that? To give you an idea of scale it would take everyone on the planet posting to Twitter 7*24 for 100 years to generate a zettabybe.</div>
<div style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 1em; height: 8pt; list-style-image: initial; list-style-position: initial; list-style-type: none; min-height: 8pt; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<br /></div>
<div style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 1em; list-style-image: initial; list-style-position: initial; list-style-type: none; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
So you get the idea - it’s really big. </div>
<div style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 1em; height: 8pt; list-style-image: initial; list-style-position: initial; list-style-type: none; min-height: 8pt; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<br /></div>
<div style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 1em; list-style-image: initial; list-style-position: initial; list-style-type: none; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
As an IT organization you may be thinking that your own data growth will soon be stretching the limits of your infrastructure. A way to define big data is to look at your existing infrastructure, the amount of data you have now, and the amount of growth you're experiencing. Is it starting to break your existing processes? If so, where?</div>
<div style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 1em; height: 8pt; list-style-image: initial; list-style-position: initial; list-style-type: none; min-height: 8pt; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<br /></div>
<div style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 1em; list-style-image: initial; list-style-position: initial; list-style-type: none; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
“Big” refers to a size that's beyond the ability of your current tools to affordably capture, store, manage,and analyze your data. This is a practical definition since “big” might be a different number for each person trying but unable to extract business advantage from their data.</div>
<div style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 1em; list-style-image: initial; list-style-position: initial; list-style-type: none; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHLaykDuFg9UB5xlxzY3_v7vArcBWeviDJi12BDqvhh4-ga2YGPRyRPHG1XnTUZJO4ffAI4V2Pa4t9qunrEX3j_AQBQqZ5VjsdRFxVsoeiphgcCSeDLV7dfwn3qGYzs4YE1cdgrA/s1600/complexity-speed-volume.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="220" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHLaykDuFg9UB5xlxzY3_v7vArcBWeviDJi12BDqvhh4-ga2YGPRyRPHG1XnTUZJO4ffAI4V2Pa4t9qunrEX3j_AQBQqZ5VjsdRFxVsoeiphgcCSeDLV7dfwn3qGYzs4YE1cdgrA/s320/complexity-speed-volume.jpg" width="320" /></a></div>
<span class="Apple-style-span" style="background-color: #f5faf0; color: #333333; font-family: arial, helvetica, verdana, sans-serif; font-size: 12px; line-height: 17px;"></span><br />
<div style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 1em; list-style-image: initial; list-style-position: initial; list-style-type: none; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<span class="Apple-style-span" style="background-color: #f5faf0; color: #333333; font-family: arial, helvetica, verdana, sans-serif; font-size: 12px; line-height: 17px;">When we talk to our customers, we find that their existing infrastructure is breaking on three major axes:</span></div>
<span class="Apple-style-span" style="background-color: #f5faf0; color: #333333; font-family: arial, helvetica, verdana, sans-serif; font-size: 12px; line-height: 17px;">
<div style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 1em; height: 8pt; list-style-image: initial; list-style-position: initial; list-style-type: none; min-height: 8pt; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<br /></div>
<ol style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 12px; list-style-image: initial; list-style-position: initial; list-style-type: decimal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<li style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 12px; list-style-type: inherit; margin-bottom: 0.2em; margin-left: 2.15em; margin-right: 0px; margin-top: 0.2em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><strong style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 12px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Complexity. </strong>Data is no longer about text and numbers; It includes real-time events and shared infrastructure. Data is now linked at high fidelity and includes multiple types. The sheer complexity of data is skyrocketing. Having to apply normal algorithms for search, storage and categorization is a lot more complex.</li>
<li style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 12px; list-style-type: inherit; margin-bottom: 0.2em; margin-left: 2.15em; margin-right: 0px; margin-top: 0.2em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><strong style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 12px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Speed. </strong>How fast is the data coming at you? High definition video, streaming over the Internet to storage devices, to player devices, full motion video for surveillance – all of these have very high ingestion rates. You have to be able to keep up with the data flow. You need the compute, network and storage to deliver high definition to thousands of people at once, with good viewing quality. For high performance computing you need systems that can perform trillions of operations and store pedabytes of data per second.</li>
<li style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 12px; list-style-type: inherit; margin-bottom: 0.2em; margin-left: 2.15em; margin-right: 0px; margin-top: 0.2em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><strong style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 12px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Volume. </strong>For all of the data you are collecting and generating you have store it securely and make it available for ever. IT teams today are having making decisions about what is “too much data”. They might flush all data each week and start again. But there are certain applications like healthcare where you can never delete the data. It has to live forever.</li>
</ol>
<div style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 1em; height: 8pt; list-style-image: initial; list-style-position: initial; list-style-type: none; min-height: 8pt; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<br /></div>
<div style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 1em; list-style-image: initial; list-style-position: initial; list-style-type: none; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
These trends in data growth are something we at NetApp have been following for quite a while now. We’ve been enhancing ONTAP to deal with the scale needed to handle large repositories of data and we have also made strategic acquisitions anticipating the need for high density high performance (<a class="jive-link-external-small" href="http://www.netapp.com/us/company/news/news-rel-20110509-263500.html" style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #0067c5; font-size: 12px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;">Engenio</a>) and infinite content repositories (<a class="jive-link-external-small" href="http://www.netapp.com/us/company/news/news-rel-20100601-storagegrid.html" style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #0067c5; font-size: 12px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;">Bycast</a>).</div>
<div style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 1em; height: 8pt; list-style-image: initial; list-style-position: initial; list-style-type: none; min-height: 8pt; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<br /></div>
<div style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 1em; list-style-image: initial; list-style-position: initial; list-style-type: none; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
In conversations with our customers dealing with the onslaught of data we have noticed 3 important use cases that are stretching the limits of their existing infrastructure.</div>
<div style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 1em; height: 8pt; list-style-image: initial; list-style-position: initial; list-style-type: none; min-height: 8pt; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<br /></div>
<div style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 1em; list-style-image: initial; list-style-position: initial; list-style-type: none; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
We’ve named these axis’ the ABCs of Big Data.</div>
<div style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 1em; height: 8pt; list-style-image: initial; list-style-position: initial; list-style-type: none; min-height: 8pt; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<br /></div>
<ul style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 12px; list-style-image: initial; list-style-position: initial; list-style-type: disc; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<li style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 12px; list-style-image: initial; list-style-position: initial; list-style-type: disc; margin-bottom: 0.2em; margin-left: 2.15em; margin-right: 0px; margin-top: 0.2em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><em style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 12px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><strong style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 12px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Analytics. - </strong></em>Analytics for extremely large data sets to gain insight and take advantage of that digital universe, and turning it into information. Giving you insight about your business to make better decisions.</li>
<li style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 12px; list-style-image: initial; list-style-position: initial; list-style-type: disc; margin-bottom: 0.2em; margin-left: 2.15em; margin-right: 0px; margin-top: 0.2em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><em style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 12px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><strong style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 12px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Bandwidth - </strong></em>Performance for data-intensive workloads at really high speeds.</li>
<li style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 12px; list-style-image: initial; list-style-position: initial; list-style-type: disc; margin-bottom: 0.2em; margin-left: 2.15em; margin-right: 0px; margin-top: 0.2em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><em style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 12px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><strong style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 12px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Content - </strong></em>Boundless secure scalable data storage that allows you to keep in forever.</li>
</ul>
<div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCIOT8jXezh2ydO39baFpkg_jbHQ-ZmApDN_HyILWr12a34BboMTAMdU1RwujhNZT4KyW6zdB078X_q-zkKVZbXkkghi70CATZnPn7pWUyaz2ERP4gIBpDHRMoWtlg1D7BSU4NNA/s1600/BigDataABCs.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="245" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCIOT8jXezh2ydO39baFpkg_jbHQ-ZmApDN_HyILWr12a34BboMTAMdU1RwujhNZT4KyW6zdB078X_q-zkKVZbXkkghi70CATZnPn7pWUyaz2ERP4gIBpDHRMoWtlg1D7BSU4NNA/s400/BigDataABCs.jpg" width="400" /></a></div>
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div>
<br /></div>
</span><span class="Apple-style-span" style="background-color: #f5faf0; color: #333333; font-family: arial, helvetica, verdana, sans-serif; font-size: 12px; line-height: 17px;"><div style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-collapse: collapse; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 1em; list-style-image: initial; list-style-position: initial; list-style-type: none; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<br /></div>
</span>Richard Treadwayhttp://www.blogger.com/profile/07081592191258388895noreply@blogger.com0tag:blogger.com,1999:blog-10922640.post-42920612291602785132011-06-23T19:42:00.000-07:002011-06-23T19:42:56.547-07:00Moving from Clouds to Big Data<a href="http://youtu.be/F1UBk4nPegw" style="clear: left; display: inline !important; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjxz4iBUD4Uip8PhkUgxerAqppUx2Kk0uMsftcSYrCCLD2KWTxe12ALG7PpsDyVz7VevoOi2GLYGAb-hkDp5YRNcW7MvWrU3q3iJdXlXPwf4kiX6-7Obvl0WLuUf61y0__DMg_fg/s1600/OnCommand.jpg" /></a><br />
<br />
As many of you know I joined NetApp about a year ago. I've spent most of my time here developing the go to marketing strategy for <a href="http://www.netapp.com/us/products/management-software/">NetApp's OnCommand Management Software</a>. Last week the new portfolio was announced as part of the our <a href="http://www.netapp.com/us/solutions/infrastructure/cloud/?REF_SOURCE=bnrclmhp">Cloud launch</a> and I posted how <a href="http://blogs.netapp.com/clouds_oncommand/2011/06/the-new-oncommand-portfolio-support-clouds.html">OnCommand supports the Cloud</a> with four fundamental elements in my NetApp blog called Clouds OnCommand. <br />
<br />
It was a lot of fun and I learned a lot about the IT management market segment and how Virtualization is causing us all to look at new creative and innovative ways to manage the ensuing complexity. Check out the <a href="http://youtu.be/F1UBk4nPegw">OnCommand story on YouTube</a>.<br />
<br />
It's been a refreshing change working at NetApp, a really great company with innovative products that is growing and doing well. I am thoroughly enjoying it.<br />
<br />
Now I have taken on a new assignment to define our <a href="http://en.wikipedia.org/wiki/Big_data">Big Data</a> marketing strategy. Big Data is getting a lot of visibility as the proliferation of data dominates the landscape. The best defination of Big Data I've heard is that “Big Data” refers to datasets whose size is beyond the ability of typical database software tools to capture, store, mange and analyze"<br />
<br />
I'm looking forward to digging into this space and understanding how I can help NetApp define a winning strategy. More to come soon.<br />
<br />
<div style="text-align: left;"><br />
</div>Richard Treadwayhttp://www.blogger.com/profile/07081592191258388895noreply@blogger.com0tag:blogger.com,1999:blog-10922640.post-35230477649677078102010-12-22T17:41:00.000-08:002010-12-22T17:41:09.829-08:00Season's Greetings<div class="separator" style="clear: both; text-align: center;"><a href="http://bit.ly/gHtrzR" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="217" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh__hil1iyflcntiA-CeySHhlpzps6WezzYb0WlQFa8Fk40Zz9x6hmS4ieKSSR7z29Ch5n9JHep6bz6EHigSwG8VkLYcQsxvljR5O3CD1vQThq8SZpnJjl90KLrNwf8S0lbwy1SaA/s320/SeasonsGreeting2010.jpg" width="320" /></a></div><br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Enjoy this <a href="http://bit.ly/gHtrzR">animated card from Jacquie Lawson</a>.Richard Treadwayhttp://www.blogger.com/profile/07081592191258388895noreply@blogger.com0tag:blogger.com,1999:blog-10922640.post-80795802802564204752010-12-13T20:59:00.000-08:002010-12-13T20:59:42.136-08:00Jet Lag Explained<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBnsSHhepNqOEH8BCWwwdTKFUzOclRdn1YCpF7p2ZsRA_gg9To2aU0vvz1Xe4OOAh3TnQPmAMslkf0VPo75rW9MGVd3aF9vcPxuNTn59bMf4fFkt5RcKXSgz6ym8bDYcFu4OBm9Q/s1600/Hamster3001.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBnsSHhepNqOEH8BCWwwdTKFUzOclRdn1YCpF7p2ZsRA_gg9To2aU0vvz1Xe4OOAh3TnQPmAMslkf0VPo75rW9MGVd3aF9vcPxuNTn59bMf4fFkt5RcKXSgz6ym8bDYcFu4OBm9Q/s200/Hamster3001.jpg" width="200" /></a></div><br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
See this <a href="http://bit.ly/h6bJo2">Interesting study on Jet Lag.</a> Now I know why I always feel like so bad after changing time zones. However I have my own measurement - average MPH. You don't feel normal until your average MPH is below 4 (normal human speed) When you step of the plane after a 12 hour flight across 6 time zones your MPH is 600. It takes 2 days to get below 4 which is when you'll start to feel better.Richard Treadwayhttp://www.blogger.com/profile/07081592191258388895noreply@blogger.com0tag:blogger.com,1999:blog-10922640.post-25933703131780965762010-03-11T10:03:00.000-08:002010-04-12T22:11:41.410-07:00Google Maps For CyclingGoogle today introduced maps for cycling. In my trial use some of the routes are lacking but it will only get better with time with crowd sourcing feedback. I have been using a Google Maps mashup to store and share bicycle routes for years. <a href="http://delicious.com/rtread48/bicycle-routes">I've tagged my routes on delicious here</a>.<br />
<br />
Here's the video that shows how it works.<br />
<object height="315" width="500"><param name="movie" value="http://www.youtube.com/v/JN5_NBSu7Lw&hl=en_US&fs=1&rel=0&color1=0x006699&color2=0x54abd6&border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/JN5_NBSu7Lw&hl=en_US&fs=1&rel=0&color1=0x006699&color2=0x54abd6&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="315"></embed></object>Richard Treadwayhttp://www.blogger.com/profile/07081592191258388895noreply@blogger.com0tag:blogger.com,1999:blog-10922640.post-18460049572373322010-03-10T11:37:00.000-08:002010-03-10T11:37:41.179-08:00Broad-winged Hawks Nesting in San Jose<a href="http://www.flickr.com/photos/65849411@N00/4422408697/" title="Nikon-Hurlstone-2010-03-10-035-CRPD by Richard Treadway, on Flickr"><img alt="Nikon-Hurlstone-2010-03-10-035-CRPD" height="160" src="http://farm5.static.flickr.com/4032/4422408697_06f6f402bf_m.jpg" width="240" /></a><br />
<br />
Today I discovered that we have a hawk family nesting in the tall palm tree on our street. It was quite a sight. I took <a href="http://bit.ly/9zd7L3">these pictures this morning.</a> I tried to identify them and as best as I can tell they are <a href="http://en.wikipedia.org/wiki/Broad-winged_Hawk">Broad-winged Hawks.</a><br />
<br />
Can anyone verify?Richard Treadwayhttp://www.blogger.com/profile/07081592191258388895noreply@blogger.com2tag:blogger.com,1999:blog-10922640.post-86230232657376652752010-02-23T11:37:00.000-08:002010-02-23T12:11:39.147-08:00The Serendipitous Beauty of iPhone Use Cases<div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXNTwXNIQ2zqAxxZI5dUEjMMoGR8pJe-Hy3J4nHSfZUFzWnxKItF5krywxNFdnNO1tSjq4L1qrj_nKD7CotZFtXcqeDgWSW1yDyUa_wEdoEn4PCwVsyVeF2wWBTabIm58ZvBDaNg/s1600-h/NPRcropped.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXNTwXNIQ2zqAxxZI5dUEjMMoGR8pJe-Hy3J4nHSfZUFzWnxKItF5krywxNFdnNO1tSjq4L1qrj_nKD7CotZFtXcqeDgWSW1yDyUa_wEdoEn4PCwVsyVeF2wWBTabIm58ZvBDaNg/s200/NPRcropped.jpg" width="159" /></a></div>It seems not a day goes by that I don't discover a new use case for my iPhone. My latest happened driving home from San Mateo. It was 1:30PM, <a href="http://www.npr.org/templates/story/story.php?storyId=2100593">Terry Gross</a> was wrapping up her interview with <a href="http://www.imdb.com/name/nm0000116/">James Cameron</a> and I caught the last 5 minutes. Having just watched the <a href="http://www.avatarmovie.com/">Avatar</a> I really wanted to hear the whole interview. Then it hit me. I could use the new <a href="http://mashable.com/2009/08/16/npr-news-iphone/">NPR iPhone App</a> to listen to it. So I went to Programs - Fresh Air - James Cameron - Listen Now, connected my iPhone to the car stereo and VIOLA listened to the entire interview.<br />
<br />
How cool is that?<br />
<br />
When iPhone users meet, the conversation inevitable turns to "What cool applications have you discovered?". That exploration is even more compelling as the apps can be downloaded and tried right there and then. It's hard to imagine how the iPhone challengers will ever catch up. <a href="http://www.information-age.com/channels/comms-and-networking/news/1149908/global-telcos-form-alliance-to-rival-app-store.thtml">Efforts by Sony Ericsson, LG Electronics, Samsung and 21 others</a> to create an App Store for all their divergent phones will be lost in complexity and fraught with political land mines.<br />
<br />
As I noted in <a href="http://richard-treadway.blogspot.com/2009/06/goodbye-laptop-hello-iphone.html">"Goodbye Laptop - Hello iPhone"</a> the iPhone experience has changed the way I use computers in many profound ways. Now I can't wait for my next serendipitous iPhone-user meeting to learn another life changing use case.Richard Treadwayhttp://www.blogger.com/profile/07081592191258388895noreply@blogger.com0tag:blogger.com,1999:blog-10922640.post-71897515323714071712009-11-02T11:23:00.000-08:002009-11-02T12:26:26.523-08:00Use Tactical Urgency to Introduce New TechnologiesRecently Kelly Emo, SOA Product Marketing Manager at HP Software wrote in her post "<a href="http://www.ebizq.net/blogs/kellyemo/2009/10/is-your-soa-in-action-four-ways-to-keep-it-that-way.php">Is your SOA in Action? Four ways to keep it that way.."</a> One element she offers in her Obvious Insite # 3 is to use your SOA governance to drive adoption of new technologies such as RIA and Cloud Computing. <div><br /></div><div>Much of my work over the last decade in getting new technologies adopted by enterprise IT has been under the <a href="http://www.youtube.com/watch?v=Pk7yqlTMvp8">proverbial banner of "Herding Cats"</a>. I have learned is that it is very hard to introduce new technology as part of the strategic plan and that SOA governance is often more of a roadblock than a driver. </div><div><br /></div><div>Technologies that help integrate data between silos require the endorsement of too many chiefs and even with executive stakeholder support strategic efforts can fail under the urgency of immediate problems. In my experience with technology adoption of RIAs and EBSs from both the vendor and purchaser point of view I have found that even with a strong business imperative the inevitable urgency of tactical requirements derails the best strategic plans.<div><div><div><br /></div><div> A better approach is to use a tactical urgency to demonstrate a real benefit. In this way it is possible to establish a beach head through a small project that demonstrates a believable ROI. From there you can position the technology successfully in the broader strategy. </div></div></div></div>Richard Treadwayhttp://www.blogger.com/profile/07081592191258388895noreply@blogger.com0tag:blogger.com,1999:blog-10922640.post-59500312625236631812009-10-27T14:40:00.000-07:002009-10-27T14:51:53.048-07:00Visualize Facebook Relationships<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyG2T6k63JrJ1h6TuMqP2LcHXkNdCMZHnVmbJhgtLCYQ0WXQ7bc1WdxY-J8jzi3b3mxO1lwN1c8g-aGyOBt7jxVbX6XO9u_YqCogOgC71L6IW9sxGscmP1SDX5LX8iAz-Xm07q0A/s1600-h/CurlGraphSM.jpg"><img style="cursor:pointer; cursor:hand;width: 200px; height: 193px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyG2T6k63JrJ1h6TuMqP2LcHXkNdCMZHnVmbJhgtLCYQ0WXQ7bc1WdxY-J8jzi3b3mxO1lwN1c8g-aGyOBt7jxVbX6XO9u_YqCogOgC71L6IW9sxGscmP1SDX5LX8iAz-Xm07q0A/s200/CurlGraphSM.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5397398337849958066" /></a><br /><p>Facebook has seen tremendous growth over the year. The <a href="http://www.allfacebook.com/2009/10/mary-meeker-facebook-is-eating-your-lunch-and-dinner/">Mary Meeker: Facebook Is Eating Your Lunch And Dinner</a> post at <a href="http://www.allfacebook.com/">All Facebook</a> singles out the statistic from her <a href="http://www.scribd.com/doc/21365349/Mary-Meeker-s-Internet-Presentation-2009">presentation at Web2.0</a> that Facebook is the largest share gainer of online usage over the past 3 years. Indeed at over 300M users, if Facebook were a country it would be the forth largest behind only China, India and the US.</p><p>With all the hype on social networking I thought it would be interesting to highlight again a dynamic application called the CurlGraph. The CurlGraph shows how your Facebook friends are related to each other and is especially fun when you see how your circles of friends are interrelated.</p><p> If you are on Facebook I urge you to give it a try and to suggest it to your friends.</p><p>I made a <a href="http://www.youtube.com/watch?v=V1vuqoBk7dc">brief demo video you can post to Facebook</a> and you'll find the <a href="http://www.curl.com/products_demos_cg.php">Curl website has instructions on installation</a>.</p><p><br /><a title="Photo Sharing" href="http://www.flickr.com/photos/65849411@N00/97980192/"><img height="75" alt="From The Desk" src="http://static.flickr.com/36/97980192_354cbd448f_t.jpg" width="100" /></a><br /><em><span style="font-size:85%;">From the Desk</span></em><br /><br />Richard Treadway </p><br /><p></p>Richard Treadwayhttp://www.blogger.com/profile/07081592191258388895noreply@blogger.com0tag:blogger.com,1999:blog-10922640.post-31801111612025794172009-10-13T10:50:00.000-07:002009-10-13T10:58:52.153-07:00Risks In The Cloud<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDSsx2bXNvPKeC7gSl9fDwq7px5bibCvMcId4fgCYNv-uII9pBjtnaiGC5mwHN30huKxhgx8DzHOPzSYraG9OslZiIz57gfLRpCDry4w-aOpQ1DPZwMm3WkCYSnEPx6Lg-cqkKSw/s1600-h/cloud-computing-kitchen-sink.jpg"><img style="cursor:pointer; cursor:hand;width: 200px; height: 143px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDSsx2bXNvPKeC7gSl9fDwq7px5bibCvMcId4fgCYNv-uII9pBjtnaiGC5mwHN30huKxhgx8DzHOPzSYraG9OslZiIz57gfLRpCDry4w-aOpQ1DPZwMm3WkCYSnEPx6Lg-cqkKSw/s200/cloud-computing-kitchen-sink.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5392145517662206930" /></a><br />The Internet is buzzing today with the news that Microsoft subsidiary Danger has lost the server stored data on T-Mobile's Sidekick phones. See <a class="jive-link-external-small" href="http://www.fool.com/investing/high-growth/2009/10/13/did-microsoft-just-kill-the-cloud.aspx" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(53, 84, 145); ">Did Microsoft Just Kill the Cloud?</a> and <a class="jive-link-external-small" href="http://blogs.zdnet.com/microsoft/?p=4219&tag=nl.e539" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(53, 84, 145); ">Sidekick outage says more about the future of 'Pink' than Microsoft's cloud</a> and <a class="jive-link-external-small" href="http://blogs.zdnet.com/SAAS/?p=899&tag=nl.e539" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(53, 84, 145); ">The cloud: no place for amateurs</a><p></p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; min-height: 8pt; height: 8pt; "> </p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">While there are not a lot of Sidekick users out there this incident has once a gain forced the question: <strong style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; "><em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; ">How safe is your data in the cloud?</em></strong></p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; min-height: 8pt; height: 8pt; "> </p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Have we developed a false sense of security as we depend more and more on data out of our immediate control on servers managed by Google, Salesforce, Yahoo, Facebook and Twitter? I dare say not many of us has thought through a disaster recovery plan if all our emails, contacts, photos and documents were to disappear overnight.</p>Richard Treadwayhttp://www.blogger.com/profile/07081592191258388895noreply@blogger.com0tag:blogger.com,1999:blog-10922640.post-21013669374607352142009-10-07T18:02:00.000-07:002009-10-07T18:06:46.256-07:00The Power Law of Social Networks<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6yGiHDsvAilgOi0ZujqlS2NMrQFBmhFj_nErF0fQLsAiZFH6L383tXVORlNFcgS7vL93QiXYu80kBDG-w0WnExc0up246Mb2s4jw4niwhCPX1TygiGlvpalwW8DKCgjAsgiJemA/s1600-h/TheLongTail.jpg"><img style="cursor:pointer; cursor:hand;width: 200px; height: 150px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6yGiHDsvAilgOi0ZujqlS2NMrQFBmhFj_nErF0fQLsAiZFH6L383tXVORlNFcgS7vL93QiXYu80kBDG-w0WnExc0up246Mb2s4jw4niwhCPX1TygiGlvpalwW8DKCgjAsgiJemA/s200/TheLongTail.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5390029255550511250" /></a><br /><p>Yesterday <a href="http://blogs.zdnet.com/Hinchcliffe/?p=961">Dion Hinchcliffe lists 22 Power Laws of the Emerging Economy</a>. It's an interesting post worth a read but I think he omitted one of the most important "<em><strong>The Power Law of Social Networks" </strong></em>Social Networks themselves are defined by a power curve. Albert-Laszlo Barabasi illustrates this in his book <a href="http://www.amazon.com/Linked-Science-Networks-Albert-L%C3%A1szl%C3%B3-Barab%C3%A1si/dp/0738206679">"Linked, The New Science of Networks.</a>" This interconnectivity drives the information age where popular nodes can rise up quickly. Like all social networks the Internet has a few nodes with millions of connections and millions of nodes with very few connections. Increasingly 6 degrees of separation is becoming 3 degrees of separation.</p>Richard Treadwayhttp://www.blogger.com/profile/07081592191258388895noreply@blogger.com0tag:blogger.com,1999:blog-10922640.post-30861507297559057602009-09-03T13:31:00.000-07:002009-09-03T13:53:18.420-07:00iPhone 3G Network Slow?<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtCqVixKY2zPGwUYJBn5tgouF0kn9ZEHxVH5X5D02TFwW7PPG5fzbn3VK7XX9DiiXSjdyouRS4v0ft8GIVPkEaePmnmKGwMxN7SmNUfIgEdOugsr7LNCilr2R1lhdA03vQFYEjwg/s1600-h/apple-iphone-3g-black.jpg"><img style="cursor:pointer; cursor:hand;width: 200px; height: 156px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtCqVixKY2zPGwUYJBn5tgouF0kn9ZEHxVH5X5D02TFwW7PPG5fzbn3VK7XX9DiiXSjdyouRS4v0ft8GIVPkEaePmnmKGwMxN7SmNUfIgEdOugsr7LNCilr2R1lhdA03vQFYEjwg/s200/apple-iphone-3g-black.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5377345944972215762" /></a><br /><br />Has your iPhone 3G been going slower and slower? Mine has. Now this from Adrian Kingsley-Hughes at ZDnet - <a href="http://bit.ly/h6wQq">iPhone users strangling the AT&T network</a>. <div><br /></div><div>What is dawning on AT&T is that the iPhone changes the way people use phones.<br /><blockquote> "Up until the iPhone, smartphones were cellphones with a browser clumsily attached. The iPhone is basically a pipe to the internet with a phone attached."</blockquote>This is exactly what I experienced when I wrote <a href="http://richard-treadway.blogspot.com/2009/06/goodbye-laptop-hello-iphone.html">"Goodbye Laptop - Hello iPhone"</a> </div><div><br /></div><div>It is precisely whythe 9 million iPhone users are using more of the network than AT&T's 20 million other cell phone users.</div><div><br /></div><div>Hopefully AT&T can continue to build out the plumping or Apple can sign another provider that can keep up.<br /></div><div><br /></div>Richard Treadwayhttp://www.blogger.com/profile/07081592191258388895noreply@blogger.com0tag:blogger.com,1999:blog-10922640.post-84695051731228407022009-09-01T08:01:00.001-07:002009-09-01T08:01:53.484-07:00Can Social Media Sell Wine?<blockquote></blockquote><a href="http://www.steveheimoff.com/index.php/2009/08/31/has-social-media-ever-sold-anything/">Steve Heimhoff asks the question "Has social media ever sold anything, besides itself?"</a> It's a great question and has prompted a good discussion on his blog.<br /><br />There is a lot of evidence that making social media a strategic part of a winery's overall marketing mix makes good business sense. I've been working to create a concrete ROI for social media's use in wineries and in my research thus far I've have found a lot of evidence that a dollar spent on social media can be much more effective than a dollar spent on traditional media.<br /><br />According to <a href="http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most">Nielson online we trust the recommendations of friends</a> (90%) and online reviews (70%) a lot more than traditional media (62% and lower). A good wine review from a friend is going to influence me more than a good review by a known wine critic. <a href="http://www.forrester.com/Research/Document/0,7211,55132,00.html">Forrester's recent Social Technology report</a> found that the prime wine buying demographic of 35+ year olds grew their online participation by 60% last year prompting them to conclude:<br /><blockquote>"... marketers can now safely create social media marketing for people ages 35 and older."</blockquote>In a<a href="http://www.viralvines.com/2009/08/07/survey-results-top-50-wineries-on-twitter/"> recent survey by Viralvines.com</a> on Twitter use in wineries, in answer to the question "How has your presence on Twitter helped your business? 96.4% responded that "It has helped us engage more with our customers"<br /><br />Furthermore the conversation about a winery's brand is happening even if a winery chooses to ignore it and that carries a real risk of negative effects. <a href="http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/">According to Nielsen BuzzMetrics</a> 25% of search results for the worlds largest brands are links to user generated content. This extends to niche brands as well and a bad review without the appropriate response can have long lasting effects.Richard Treadwayhttp://www.blogger.com/profile/07081592191258388895noreply@blogger.com2tag:blogger.com,1999:blog-10922640.post-16881640402270947742009-08-28T00:45:00.000-07:002009-08-28T10:45:57.668-07:00Forrester's Social Media Profile ToolLast week Forrester released this fun social media <a href="http://www.forrester.com/Groundswell/profile_tool.html">Consumer Profile Tool</a>.<br /><br />The tools lets you query their 2009 data by age, county and gender and shows the percentages of participants in each of their defined participation categories: creators, critics, collectors, joiners, spectators and inactives.<br /><br />This reinforces the point that any social media strategy should start with a good understanding of your customers and how they communicate.<br /><br /><iframe marginwidth="0" marginheight="0" src="http://www.forrester.com/groundswell/b2c_profile_tool/b2c" width="510" scrolling="no" frameborder="0" height="360"> </iframe><br /><br /><br />See <a href="http://www.forrester.com/Groundswell/ladder.html">Social Technologies Ladder</a> for an explanation of the categories.<br /><br />Thanks to Forrester for providing this fun way to access their data.Richard Treadwayhttp://www.blogger.com/profile/07081592191258388895noreply@blogger.com0tag:blogger.com,1999:blog-10922640.post-36246614424584334122009-08-27T12:04:00.000-07:002009-08-27T12:05:51.898-07:0050% of US Online Adults Use Social Media NetworksAccording to a new research report on "<a href="http://www.forrester.com/Research/Document/0,7211,55132,00.html">The Broad Reach Of Social Technologies</a>" by<a href="http://www.forrester.com/rb/analyst/sean_corcoran"> Sean Corcoran </a>at Forrester 1 in 2 US online adults are in a social network and 4 in 5 use social media at least once a month.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglrsBe1n0HCbcG_tcuR6ZqjTzML-FYNgaPxgmMCvaf4wHTfmATITIiT5ZWCXp0Ex8eDStjaFof7pu9XRUprvRxkambcIgGeQxH1APpdJYq4yk-Hl22czkCdSTwa2i4bmBgdtnt/s1600-h/SocialTechnologyLadder.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 200px; height: 174px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglrsBe1n0HCbcG_tcuR6ZqjTzML-FYNgaPxgmMCvaf4wHTfmATITIiT5ZWCXp0Ex8eDStjaFof7pu9XRUprvRxkambcIgGeQxH1APpdJYq4yk-Hl22czkCdSTwa2i4bmBgdtnt/s200/SocialTechnologyLadder.jpg" alt="" id="BLOGGER_PHOTO_ID_5374707473582291954" border="0" /></a>Interestingly the 35 and older group saw the most growth at 60% over last year with 38% visit social media sites regularly. In the 35+ somethings group with 1 in 5 are creators and 70% spectators. The conclusion:<br /><blockquote>"... marketers can now safely create social media marketing for people ages 35 and older."</blockquote>This should be another signal to brands whose primary segment is the 35+ that the time is now to invest in social media marketing.Richard Treadwayhttp://www.blogger.com/profile/07081592191258388895noreply@blogger.com0tag:blogger.com,1999:blog-10922640.post-39924559408813773392009-08-27T09:06:00.001-07:002009-08-27T09:06:53.177-07:00Are You Ready For Socialnomics?Some very enlightening statistics on <a href="http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/">social media</a> in this video from <a href="http://news.cnet.com/8301-13641_3-10311506-44.html">Socialnomics-Social Media Blog</a> posted by c.net. While social media is possibly at the top of the hype curve there is no denying that it is driving a fundamental change in how corporations sell and how people make buying decisions.<br /><br /><object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/sIFYPQjYhv8&color1=0xb1b1b1&color2=0xcfcfcf&feature=player_embedded&fs=1"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://www.youtube.com/v/sIFYPQjYhv8&color1=0xb1b1b1&color2=0xcfcfcf&feature=player_embedded&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" height="344" width="425"></embed></object>Richard Treadwayhttp://www.blogger.com/profile/07081592191258388895noreply@blogger.com0tag:blogger.com,1999:blog-10922640.post-75278021310790686372009-07-28T07:37:00.001-07:002009-07-29T09:04:24.402-07:00New San Jose AirportAfter bad mouthing San Jose airport for years, the new terminal is pretty nice.<p><a href="http://posterous.com/getfile/files.posterous.com/richardtreadway/dMie6jouAWahlHnpxz5R81Z7UMdjJyq9dDq18Sofv8g3LJU72cHQCWH4udvu/photo.jpg"><img style="width: 340px; height: 255px;" src="http://posterous.com/getfile/files.posterous.com/richardtreadway/nM7uzRcOB6oYClQ8OIBrxsN87amgivRX0EOC1JvAI7xAdMvH8cIIoAZgGKu9/photo.jpg.scaled.500.jpg" /></a> </p><p>Richard</p> <p style="font-size: 10px;"> <a href="http://posterous.com/">Posted via email</a> from <a href="http://richardtreadway.posterous.com/new-san-jose-airport">Richard Treadway's Live Stream</a> </p>Richard Treadwayhttp://www.blogger.com/profile/07081592191258388895noreply@blogger.com0