Publish Subscribe Press Releases

Here's more evidence that the web is moving from request-response to publish-subscribe.

As noted by Tom Biro, PR Newswire now has a button that enables readers to tag press releases with del.icio.us.

Steve Rubel takes this one step further in his post Social Press Releases with idea that if a press release were like a blog post it would enable a conversation through posted comments.

This points once again to the need for a new application that lets you be notified of puslished events that are material to you. As I discussed here that application is not an RSS reader.


From the desk

Richard Treadway