Monday, February 27, 2006

Internet Word-of-Mouth Marketing

Olivia LCD TV

Today's San Jose Mercury News had an article by May Wong (AP) about how the market for flat screen TVs has opened to new brands that have used a Word-of-Mouth Internet marketing strategy. This shows the power that consumer recommendations can have in a commodity market.

"At, a 32 inch Olivia flat-panel LCD TV was recently the No.1 selling TV. The relatively unknown brand ranks in Amazon's top TV vendor list, helped by positive customer reviews, according to Amazon officials."

This is further evidence that the new long-tail WOM-Internet marketing is working and having a real impact. See also Hugh MacLeod's post on success of Stormhoek.

From The Desk
From the desk

Richard Treadway

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