Last week Forrester released this fun social media Consumer Profile Tool.
The tools lets you query their 2009 data by age, county and gender and shows the percentages of participants in each of their defined participation categories: creators, critics, collectors, joiners, spectators and inactives.
This reinforces the point that any social media strategy should start with a good understanding of your customers and how they communicate.
See Social Technologies Ladder for an explanation of the categories.
Thanks to Forrester for providing this fun way to access their data.