Thursday, August 27, 2009

50% of US Online Adults Use Social Media Networks

According to a new research report on "The Broad Reach Of Social Technologies" by Sean Corcoran at Forrester 1 in 2 US online adults are in a social network and 4 in 5 use social media at least once a month.

Interestingly the 35 and older group saw the most growth at 60% over last year with 38% visit social media sites regularly. In the 35+ somethings group with 1 in 5 are creators and 70% spectators. The conclusion:
"... marketers can now safely create social media marketing for people ages 35 and older."
This should be another signal to brands whose primary segment is the 35+ that the time is now to invest in social media marketing.

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