Interestingly the 35 and older group saw the most growth at 60% over last year with 38% visit social media sites regularly. In the 35+ somethings group with 1 in 5 are creators and 70% spectators. The conclusion:
"... marketers can now safely create social media marketing for people ages 35 and older."This should be another signal to brands whose primary segment is the 35+ that the time is now to invest in social media marketing.