Sunday, June 28, 2009

Social Media Content Creation and Dissemination Work Flow

As social media tools evolve and I become more experienced in what works and doesn’t, the proliferation of social networks has created a need to seriously think through my use of the tools and how they fit into my content creation and dissemination process.

Steve Rubel has recently shared his content creation and dissemination process in this post.

I started using Posterous after Steve explained how it created a hybrid between real-time Tweets and slower cycle analytical blog posts. Adding Posterous to my toolset immediately got me into trouble with multiple posts from duplicate services feeding FB, Twitter, etc. so I had to layout the information flow and decide which service should feed which network just as Steve shows in the graphic above.

All this suggests we are reaching the point in the evolution of the tools and the experience of the users that would enable the creation of a platform to manage content creation and dissemination and make the process much simpler.

Posted via email from Richard Treadway's Live Stream

1 comment:

PhilGo20 said...

The question that arises with content dissemination on 3rdparty sites (posterous, flickr, youtube, soundcloud, vimeo, scrib, slideshare, delicious, blog comments, etc.) is how do you keep track of all that content and how do you monitor and measure it.
Might not be such of a big deal yet for individuals (but it will eventually) but I see it as a growing concern for brands and marketing agencies who upload images, videos, slides, PDFs, bookmarks and so on on multiple 3rd party platforms where they cannot use Google Analytics to track views. As the number of content pieces grow, tracking comments, social engagement and links to them become increasingly complicated if you have to visit these sites or run a Yahoo Site Explorer search on all of them. You could use a ORM solution (like Radian6) to help you with some of it, but these solutions are really not developed to manage that.
I probably don't have to expand on why you would like to track content on 3rd party sites.

The tool necessary to do that is fairly simple in my opinion, as all the information is readily available. It's more of a question of building a nice dashboard and easy to use bookmarking tool.

What do you think ?